Best PR gift ever
It’s something of a convention in our industry for public relations companies to send us neat gifts and gimmicks with the games we review and preview. We’re generally used to cool toys, USB sticks, even freeze-dried ice cream or miniature chess sets. Oh, but someone clearly had one too many lunchtime ciders over at Barrington Harvey PR. For as we opened the envelope containing our DiRT 2 preview code, what should fall out but a handful of, well, actual dirt?
It’s something of a convention in our industry for public relations companies to send us neat gifts and gimmicks with the games we review and preview. We’re generally used to cool toys, USB sticks, even freeze-dried ice cream or miniature chess sets.
Oh, but someone clearly had one too many lunchtime ciders over at Barrington Harvey PR. For as we opened the envelope containing our DiRT 2 preview code, what should fall out but a handful of, well, actual dirt?
Tedious link aside, it got really amusing when it turned out that the enclosed earth (which seemed to consist more of tiny bits of hard stones than actual soil) had got inside the plastic case and scratched the preview disc all to buggery, too.
Facepalms all round, guys.
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Genius!
Reminds me of the all-time greatest/worst PR stunt – a bag of offal to promote a new first person shooter on the PC (can’t remember the game).
Imagine that being opened in offices up and down the country, with blood and guts dripping onto trendy Ikea desks and vegetarians vomiting in all direction!
Makes mere dirt seem pretty tame
Maybe when you get to review Halo: ODST they’ll give you a small ring that is capable of destroying all life on earth.